Russellville Park Supports Alzheimer’s Awareness

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The Alzheimer’s Association’s Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer’s care, support, and research. Held annually in more than 600 communities nationwide, this inspiring event calls on participants of all ages and abilities to reclaim the future for millions. Russellville Park independent living, assisted living, and memory care has always been an avid supporter of this cause and this year was quite unique and special.

Putting the ‘Fun’ in Fundraising

November marks National Alzheimer’s Disease Awareness Month. To commemorate the month and raise funds for Alzheimer’s research, Russellville Park formed a committee to brainstorm effective ways to get the whole community involved in fundraising efforts.

We kicked off our efforts in July with “Casual for a Cause.” This event allowed employees to dress down every Wednesday and Friday in July and August if the employee purchased a $2.00 “Casual for a Cause” sticker. To get residents excited about fundraising efforts, we partnered with Papa John’s and Domino’s Pizza to have pizza donated to our community. We then sold that pizza on the lawn during a daytime concert. Because we had such an overwhelming response, we did another concert, this time serving chili and homemade baked goods. However, the crowning jewel of our fundraising efforts was an art show sale called “Memories in the Making,” featuring art from our memory care residents.

“I’m extremely proud and privileged to be part of our team. Together we reached our goal and even exceeded our expectations! I want to say a heartfelt “Thank you” to all the residents and staff for making this journey amazing and I can proudly say together we can help find an end to Alzheimer’s.” – Pablo Evan, Guest Services Manager, Russellville Park

Through our fundraising efforts, we exceeded our fundraising goal of $2,000 and raised a total of $4,318 towards Alzheimer’s research efforts. A huge thank you to our committee members who worked hard to involve the whole community in a fun and engaging way while making a tangible impact in the fight against Alzheimer’s. 

How are you honoring National Alzheimer’s Disease Awareness Month? Share your fundraising ideas with us in the comments below.

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About the author

Alissa has been working in marketing and the senior living industry for over 8 years. With a B.S. in advertising from the University of Illinois, Alissa has worked all over the world as a freelance communications strategist and writer. Published in Forbes, Senior Finance Advisor, and on other leading senior care blogs, she leverages her working knowledge of the senior care industry with leading research and best practices to create engaging content benefitting seniors and their caregivers. In her free time, Alissa loves to travel, read, cook, and spend time with her family.