2018 February Fitness Frenzy: The Results Are In!

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4th Annual February Fitness Frenzy: Results Are In!

We are a company that believes in giving back to the communities where we live, work, and play. That’s the thought behind our annual February Fitness Frenzy – a challenge that raises money for philanthropies while also encouraging residents in our communities to get active – a win for everyone! Learn more about the challenge, how it gives back to the communities we love, and see which Leisure Care senior living communities came out in the top in the final standings.

Fitness Frenzy ParticipantsThis year marked our Fourth Annual February Fitness Frenzy – and it was a wild success! Leisure Care’s home office and the One Eighty Foundation partnered with communities for the Fitness Frenzy, which included 1,679 participants logging an impressive 2,950,127 minutes of physical activity and raising $35,600 for partner philanthropies.

Making a Positive Impact for Residents and Communities

Senior Women Working Out

The 4th Annual February Fitness Frenzy ran from February 1 – February 28. During the 28-day challenge, staff and residents raised money by getting at least 30 minutes of activity per day within and outside their senior living community. Participants had their choice of activity including swimming, dancing, biking, Wii bowling, Nu-Step, yoga, and personal training sessions – the options for activity minutes were limitless. Communities came together for planned events like dance-a-thons, seated soccer games, group hikes, a ball drum class, and even a polar bear plunge!

Funds were raised by taking pledges at a rate of $.05 per minute so that if a participant exercised every day of the challenge for 30 minutes he or she would raise $42 for the month.

Getting Fit for Philanthropy!

Senior Group HikingThis year we challenged our residents to be their own superhero by getting up and active. Communities across the country rose to the challenge to raise money for these life-changing organizations:

  • CASA of the Pikes Peaks Region
  • Sally’s House
  • Brother Benno’s
  • The Matthews House
  • Tri-Valley Haven
  • Responder Rescue
  • Offthefront.org
  • STEP
  • The Alzheimer’s Association

By combining physical activity and fundraising, the results were a win for everyone! The top 5 communities with the highest average active minutes were:

The top 5 communities with the most donations collected were:

A huge thank you to all the communities, residents, and staff that made our 4th Annual February Fitness Frenzy a success! We look forward to seeing you next year!

Live Big. Live Bold.

Retirement should feel like you’re on a permanent vacation which is exactly why our communities celebrate freedom from obligation, helping you pursue new interests.

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About the author

Alissa has been working in marketing and the senior living industry for over 8 years. With a B.S. in advertising from the University of Illinois, Alissa has worked all over the world as a freelance communications strategist and writer. Published in Forbes, Senior Finance Advisor, Alzheimers.net and on other leading senior care blogs, she leverages her working knowledge of the senior care industry with leading research and best practices to create engaging content benefitting seniors and their caregivers. In her free time, Alissa loves to travel, read, cook, and spend time with her family.

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Retirement should feel like you're on a permanent vacation which is exactly why our communities celebrate freedom from obligation, helping you pursue new interests.

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