New ASHA Campaign: Where You Live Matters


The American Seniors Housing Association (ASHA) is an advocacy group committed to helping seniors make the best lifestyle decisions for themselves and their families. A new campaign launched by ASHA called “Where You Live Matters” gives unbiased, fact-based, and time-tested information to help seniors choose the appropriate level of senior care in a community that meets his or her needs the best.

The ASHA Connection

Organized in 2001, ASHA is backed by more than 400 members and has partnerships with several communities dating back decades before the association began. These communities represent thousands of families and have partnered with us to create an invaluable resource for seniors and their families seeking care.

When it comes to senior care, today’s options are endless. ASHA helps families sort through the statistics, finances, and care options to help families find a community that will enrich the lives of senior loved ones. With a focus on senior housing, Where You Live Matters is designed to help seniors navigate housing and lifestyle choices – enabling seniors to find high-quality care when needed while choosing a community that quickly becomes home.

The Future of “Where You Live Matters”

Where You Live Matters is an abundant resource for families seeking senior care. With articles covering everything from senior finances to healthy eating and longevity, the web-based campaign is easily designed to support families making major life decisions with their senior loved ones.

The website is continually growing, adding more editorial content, resource articles, and even videos about making important decisions for senior living. The campaign also plans to launch an advice column this spring which will offer honest answers to families seeking help about senior housing, caregiving, and financial planning.

David Schless, President of American Seniors Housing Association sums up the campaign saying, “We are truly passionate about helping you find the right solution for you and your family, because Where You Live Matters.”

No matter where you are in your search for senior living, we encourage you to use ASHA and the Where You Live Matters campaign to sort through your options and find the lifestyle best suited for yourself or a loved one.

About the author

Alissa has been working in marketing and the senior living industry for over 7 years. She graduated from the University of Illinois with a B.S. in advertising and has worked all over the world as a freelance communications strategist and writer. Currently living in Okinawa, Japan, Alissa loves to travel, read, cook, and spend time with her two children and golden retriever.

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